AppExchange: Tired or Wired?

Mashery was honored to present today at Under The Radar, on a panel called "Mash it Up". We shared the stage with three terrific companies - Teqlo, Proto and LongJump. I learned a lot, and got some great feedback.

One common theme I noticed is that several of the companies going after the "develop mashup applications easily" space are explicitly targeting AppExchange as their competition. After less than a year in existence, SalesForce.com's application development and distribution platform is assumed to be a success and the market leader against whom everyone else is competing.

Pankaj Malviya, LongJump's CEO, didn't even try to hide his disdain of AppExchange, painting it as difficult to develop in, complicated to use, and absurdly expensive relative to his solution. And Jeff Nolan (pictured here), Teqlo's CEO, put up a slide that showed the AppExchange homepage with the AppExchange logo scribbled over in red, and the Teqlo Application Network ready to take its place.

Has AppExchange already become the Google of enterprise mashups?

Comments

[dCheng]

Great insight, Oren.

What is it they say? Success is the breeding ground for enemies?

AppExchange has money, power, clout and a user base and a lot of us are simply looking at that and saying, "the solutiosn can be a lot better." With an infinite set of needs, new web technologies, lower prices, and greater delivery options, there certainly is another market beyond just the people who are subscribed to Salesforce.com.